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Client

GRIT Inc

Year

2022

Objective

The primary goal of the website redesign for Grit Inc is to decrease the bounce rate and provide more content on the home page for engagement. The current site was analyzed and compared to two competitors with similar product lines. User and Journey mapping was competed with a marketing analysis of current SEO. 

Persona_Grit-01.png
Persona_Grit-02.png
Home_Page_GRIT-01.png

Solution

The proposed new homepage features lifestyle images, top trending products with social share, and a product spotlight section. These changes will increase viewer engagement and social sharing for increased brand recognition.  The current site was analyzed and compared to two competitors with similar product lines. 

Deliverables

  • Competitor Analysis

  • SWOT Analysis

  • Usability Report

  • Target Market

  • Key Performance Indicators

  • Analytic Software Recommendations

  • Search Engine Optimization

  • Customer Journey

  • Marketing Proposal

  • Website Redesign Wireframes

Full Case Study Documentation
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