New Orleans Saints
Design three versions of sports lower third graphic to be used during games. The coordinating layers will be dependent on the information needed to be displayed. Using current media and branding guidelines, the updated graphics will increase brand identity for existing fans and those less familiar with the Saints. Graphic will be built with Adobe After Effects.
This project consisted of a 3 week timeline and included a creative brief and storyboards. The outcome was a video deliverable showcasing the three versions of the graphic. Creative freedom was given with the guidelines of using current official branding for the team of choice. Viewers should easily recognize the design and must include the logo. In this case, the Fluer-de-lies and brand colors were used as the main component.